About This Site

Philosophy, art, writing.

You could spend an entire week reading RW’s website. Perhaps you should.
– Matteo Bittanti, Gamescenes

Fascinating, rambling, deranged
– Reddit

This is the website of Robert What – mostly fictional ‘Freelance Amateur Postmodern Internet Theorist’. A skint bloke with a PhD in Unfocused Rambling, consider this Rob’s artistic escape attempt from mundane existence – from the boredom and existential depression of daily life on backwater lockdown Brexit island ‘Endland’.

Along the way, he’s witnessed the emergence of what he terms “Big Science” – a ‘strange imaginary game you pretend to play’. Set in the dark, neon tinged ‘near future retro 80s’ hyperreality of late stage global Videogame Capitalism (aka Ludocapitalism) – “You are a brilliant, troubled research scientist, recently hired by a mythical near future hyper-corporation to work on advanced R&D projects with cosmic scale implications.” (Ideal for zero to infinity players, ages 18-80 only.)

There are many ways to play Big Science. This site showcases Rob’s particular take – an absurdist worldbuilding and satirical playthrough involving bricolage, remixes and mashups of digital artifacts found online. These images and post Cyberpunk ‘theory-fiction’ fragments are a record of his odd adventures and discoveries within The Game. So how do you play B.S?

Theorist Robert What

If you find this interesting and would like to say hi, or want to collaborate with or hire Rob: contact bob at robertwhat dot com today. Politeness & intelligence reciprocated. Please expect two to three working days for business replies.

Robert’s plan is to pay off his student debts, buy an insulated house, fully develop “Big Science” and eventually help fellow Researchers – forming a cool Alternative Artist Collective where they can play in an atmosphere of intellectual and artistic freedom and interdisciplinary cultural exchange, without interruption in a supportive environment.

In the meantime, Robert must unfortunately Earn A Living™. This fact is treated as inseparable from his daily Digital Labor Practice or ‘Art (as) Work’. Please note everything on this site is free, as in Beer & Freedom – “Zero Copyright, No License, Maximum R&D” – and exists for the purposes of philosophical critique and sociopolitical commentary and satire.

Site currently under extensive editing, and in lowercase to engage with notions of Authorship and Professionalism.

I am Diogenes the Dog. I nuzzle the kind, bark at the greedy and bite scoundrels.
– Diogenes of Sinope

Feel free to leave useful and engaging comments. Follow Rob on Twitter.

Example Reference Links