RND/ Screen tech often fascinates – what happens at the surface;
A scenario, in which you suddenly decide to email Asus at 3am, suggesting possible language / marketing improvements to their site. Getting the right tone is often difficult for non-native English speakers.) In language terms, the emphasis is on enhancing clarity, immediacy and marketing succinctness – and with blindly hoping to earn a quick consumer buck in return for services rendered:
1920 x 1045 .jpg, screenshot from Asus website
Consumer Feedback Email To Asus
Here are subtle English language improvements and spelling corrections for your site. If you decide to implement them, may I humbly suggest sending me one of these excellent monitors?
1. Deeper Black, Brighter White
ProArt Display PA32UCG produces 1600 nits peak brightness, and an industry-leading 1000 nits of full-screen sustained brightness, delivering outstanding contrast.
ProArt Display PA32UCG incorporates current mini-LED backlight technology, packed with three times greater density than conventional screens. This gives finer, more granular control over brightness. And with 1,152 individual backlight zones, higher levels of luminance and darkness provide excellent contrast and accuracy for HDR content.
3. Advanced HDR
Dolby Vision HDR transforms your viewing experience with ultra vivid images. [Exclamation mark removed.]
4. Game Development
ProArt Display PA32UCG features variable refresh rates from 48 to 120Hz, allowing game developers to more easily create content and perform quality checks on one display.
5. Change “Comming Soon” to “Coming Soon” on the front page.
Sincerely, Robert What
Example Reference Links
- LED Inside: China Display – Visible Future
- Hexus: HP, Dell, Asus, and Acer plan to shift production from China
- CNet: MicroLED is the first new screen tech in a decade. Can it beat OLED?
- Market Watch: Massive Growth of Touch Screen Technology Market In-Depth Analysis On Forthcoming Development And Huge Profits by 2025
- Wired: From imitation to innovation: How China became a tech superpower
Update Patch One
The basic argument in this debate is that the dominant capital accumulation model of contemporary corporate Internet platforms is based on the exploitation of users’ unpaid labour, who engage in the creation of content and the use of blogs, social networking sites, wikis, microblogs, content sharing sites for fun and in these activities create value that is at the heart of profit generation (Fuchs 2010b).
– Christian Fuchs, What Is Digital Labour? What Is Digital Work? What’s their Difference? And Why Do These Questions Matter for Understanding Social Media?
Aha.. it seems Asus have clearly (and quickly!) updated their website and modified their “Comming Soon” spelling mistake:
While you weren’t exactly expecting an immediate job offer at CEO level with generous bonuses, you at least (as others do every day) coldly calculated a global technology company making roughly US$11.36 billion in 2018 could at least afford your time and help making their marketing as sharp as their monitors. You used to teach English to execs in Germany, and expect (as ASUS does) to get paid for laboring.
Nobody else in the entire company noticed the spelling mistake; consider exactly what such a (seemingly minor) marketing blunder is worth in terms of overall global customer perception and relations? At least the cost of a new ProArt PA32UCG display, no?
– Are you merely being impossibly naive, andor simply greedy – as greedy as any modern Capitalist Hyper-Corporation, say – blindly hoping for instant AAA prosumer rewards?
So far however, all they’ve sent you is an email link to a generic, boilerplate Customer Service Feedback survey – which is also amusing, considering this represents even more unpaid work; giving over one’s time and energy to a massive organization that, somewhere along the line clearly makes ‘real’ wealth from unpaid digital labor. Much like (say) Steam reviews of games for Valve corporation, or endless fan modifications.
Consider yourself a fan of Asus monitors. You have ‘modified’ their site for them. What do you both get out of it – and what is the exact (synthetic) nature of your relationship? Perhaps Asus is just busy right now, and will (honorably) send over the monitor in question next week..
More Example Reference Links
- Monthly Review: Labor in the Global Digital Economy: The Cybertariat Comes of Age
- The Straddler: Digital Proletariat: The Spectacle of the “Internet” and Labor’s Dispossession
- Sagepub: Networked but Commodified: The (Dis)Embeddedness of Digital Labour in the Gig Economy
- Wikibooks: Perspectives in Digital Culture/Digital Labour and Social Media
- Christian Fuchs: Digital prosumption: labour on social media in the context of the capitalist regime of time
- Metafilter: Fandom And The Free Labor Problem
- Vice: ‘Artifact’ Isn’t a Game on Steam, It’s Steam in a Game
- Sagepub: The Discourse of Digital Dispossession: Paid Modifications and Community Crisis on Steam
- First Person Scholar: The Ethics of Commodification: Game Modding and the New Digital Economy
// how to play big science