RND/ to consider sociopathic / marketplace ideology built / baked into the very physical material of modern image tech [1] – a literal ‘paradigm shift in rendering (of consumer perceptions about – in this case – the future of computer graphics)’ [2]

Just shoot rays / I love gigarays
– Jen-Hsun “Jensen” Huang/ co-founder president and CEO of Nvidia

In which neither raytracing or photorealism [3] are remotely some kind of darkly laughable ‘holy grail of graphics’ but – more simply – slickly presented tools / psychological methods [4] for (say) large monopolistic hardware manufacturers to convince prosumer whales to pre-order technology conceptually rendered as bleeding edge must-buys

In response a nicely rendered graphic [5] image about Nvidia’s (now long since obsolete) RTX card with Turing GPU

Note the irony potential: in that the “Turing Test” is a benchmark [6] for artificial intelligences that only *think* they’re smart – and therefore will readily buy anything they’re told to

Can you imagine what games we would have if John Carmack decided he wanted to create a believable character as opposed to a believable gun? [..] Stop rendering!
– Warren Spector [7]

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Reference Links

1. Technology Review – Algorithms are everywhere
2. IGN – Freaky Realistic Mario
3. Slashdot – Raytracing as GFX Holy Grail
4. Researchgate – Techno-Consumer Ideology
5. Digitiser 2000 – Reality Is Overrated
6. Geek.com – NVidia Still Cheating?
7. Eurogamer – Stop Rendering; Believable A.I
8. On Absurd videogame Industry News: JayZTwoCents Transcript

// how to play big science