RND/ to consider sociopathic marketplace ideology built and baked into the very physical material of modern image tech [1] – a literal ‘paradigm shift in rendering (of consumer perceptions about – in this case – the future of computer graphics).’ [2]
Just shoot rays; I love gigarays
– Jen-Hsun “Jensen” Huang/ co-founder, president and CEO of Nvidia
In which neither raytracing or photorealism [3] are remotely some kind of darkly laughable ‘holy grail of graphics’ but – more simply – slickly presented tools and psychological methods [4] for (say) large monopolistic hardware manufacturers to convince prosumer whales to pre-order technology conceptually rendered as bleeding edge must-buys.
In response a nicely rendered graphic [5] image about Nvidia’s (now long since obsolete) RTX card with Turing GPU
Note the irony potential: in that the “Turing Test” is a benchmark [6] for artificial intelligences that only *think* they’re smart – and therefore will readily buy anything they’re told to.
Can you imagine what games we would have if John Carmack decided he wanted to create a believable character as opposed to a believable gun? [..] Stop rendering!
– Warren Spector [7]
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Example Reference Links
- Technology Review – Algorithms are everywhere
- IGN – Freaky Realistic Mario
- Slashdot – Raytracing as GFX Holy Grail
- Researchgate – Techno-Consumer Ideology
- Digitiser 2000 – Reality Is Overrated
- Eurogamer – Stop Rendering; Believable A.I
- On Absurd videogame Industry News: JayZTwoCents Transcript
// how to play big science
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