RND/ On the notion that (crowdfunding) “Promotion should be a continuous activity”:
That, like a tap leaking without end there should exist a permanent state of uninterrupted digital draining – a forever dehydrating, micro-transctional Drip feed using the wallets of backers / patients, forever hooked up to some great soulless post industrial art-machine sinkhole.
To consider you ‘didn’t get into this [/greasy /conceptual] business’ – a dubious philosophical gambit, to be sure – to prance about on world stage like a flocking professional corporate shill for your own synthetic image of – whatever B.S Potato Salad  it is you remotely imagine you do, or sell (with a fresh, modern ‘social’ twist, natch.)
The first cut won’t hurt at all
The strictly Capitalist Ideology of Crowdfunding: that somehow ‘choosing’ who to fund means one is not still already a fully / constantly pre-paying member of an inherently unfair system (aren’t they all?) – one is distracted from its inherent daily poverty, ‘sustainable’ precisely / only through macabre endocannibalistic consumption of life force ; thoroughly rotten and ‘dead-boring’ from the baseless ground up.
Example Reference Links
// how to play big science