“This Is Your Head”: The Difficulty Of Selling Conceptual Art Online

RND/ in which the trouble with (/the idea of) “selling conceptual art online” seems precisely the conceptual / neural gap between the (/modern) notions of “Ideas” and “Worth”: a failed Kickstarter image with clay head

This Is Your Head: Selling Conceptual Art Online

Two cognitive threads seem to be running computationally parallel (or crossed in short circuit): one feels somewhat sorry for the minor, foggy dreams of this Kickstarter wannabe – and simultaneously scoffs at the mere notions such campaigns rest on – which feel laughably unstructured and vaporous

This seems due to the common feeling nowadays that “Ideas aren’t worth anything” – only their ‘concrete execution’ – conveniently forgetting the whole violent notion of “Intellectual Property” which forcibly welds theory and material / Capitalist ‘concrete’ (ie. ideological) execution (/as in ‘killing’) together into an inseparable / material condition of modern synthetic existence

Indeed, a concrete block seems the essential example of idea in material form: consider “Concrete as the mere idea of concrete made concrete”

Yet for many potential backers of strange / conceptually (ie. ideas) inclined Kickstarters the notion one might simply give away one’s hard earned electronic zeros and ones for ‘mere ideas’ seems preposterous – cherry picking which socio-economic virtualities / simulations and material immaterial-conditions and mis-relationships are concrete and which are intangibly abstract

The key underlying notion here of course is “Real”: the sense that the mere notion of ‘conceptual art’ isn’t at nearly as real as the real (ie. immaterial yet all too concrete) social relationship of / imposed by global electric finance

That is, ideas have or express extreme efficacy – symbolic fictions possessing actual, real world effects and implications (both material and theoretical) – in this regard, the strange talking clay heads of Kickstarters seem to require ‘real™ placebos‘ before parting with their concrete, matrix-floating Capital

In short, big-kick starting finance once again repeats its old hard-sell line that “It just works” – for those who can already afford it

// how to play big science